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The best basketball content creators in B.C.

kingsmoothj

No longer can digital creatives like these be called ‘new media.’ They are media, period — in its evolved form. And their talents are helping turn hoop dreams into hoop realities for B.C. basketball players with eyes on the next level


Hana Kim and Gibi Saini share a laugh on the baseline. Both worked for the Vancouver Bandits visuals team.


When he was a university student shooting photos for the London Free Press, Paul Yates remembers banging off roll after roll of black and white film, then getting them developed at stand-alone kiosks — prints were 35 cents, or thereabouts — and literally gluing the pictures into the layout dummy. 

Cameras had film — yes, actual film — most bodies took one picture at a time, and photographers actually had to manually focus. Then the new tech hit the block. Autofocus; motor drives blasting out 10 frames a second; and a memory card in place of film, and the ability to quickly preview one’s photo in a screen on the back. 

“I still remember the film guys back in those days saying that this ‘digital thing’ will never take off and it's just a gimmick,” he said. 

That technology has evolved at light speed, but it’s a double-edged sword. While it has allowed just about anyone the potential to take good photos, that access has flooded the market with ham-handed amateurs without any true skills, just the ability to afford the pricey cameras. And that last bastion is also fading away as the tech gets cheaper. 

But while there is a glut of banal photo and videographers, there are those who have proven to have the ability to separate themselves from the pack, who have surfed this wave of image capturing to be content producers of exceptional ability.

Yates’ market niche is action shots of young athletes, and providing physical prints and collages through his business, vancouversportsphotos.com. But he says the profitability wanes as the kids get older and their needs wane. 

Memories aren’t what they’re after at that point; it’s a digital showcase. This is where the new school comes in. Social media savvy shooters who can capture both still and video, and the ability to edit clips into highlight tapes for brand purposes and recruiter consumption. 

The power of social media to create a brand, hype and awareness is proven. The world knew who Lonzo and LaMelo Ball were when they were still in middle school. Whether it was Lonzo’s ankle breakers or LaMelo’s logo-pointing half-court shots, their highlights were everywhere. 

Zion Williamson’s high school highlights are still more impressive and omnipresent than his NBA ones. Same for Mac McClung, NBA all-star dunk competition aside. 

And for players with post-secondary aspirations, a well-edited highlight tape can be as influential as a stat sheet in catching a coach’s eye. 

Yates points out the industry is a tough one, especially in a small market like Vancouver, and few will rise to the top. 

“There's so many of them. There's so much content, and clicks are limited when you're not covering the NBA, you're just covering local stuff,” he said. “And I really don't see a lot of different kinds of products out there now. They're sort of all blending together. You’ve got to have people skills, you’ve got to be able to socialize and yactually talk to other humans. You’ve got to be able to be a PR person and work hard, have a niche. 

“And if you love it just the money will eventually come.”


Here are a few local content producers who have risen to the forefront ... 


DANIEL ADIMORA



In high school, Daniel Adimora was, by his own description, a point guard without a good enough handle to play point guard. He also he was an athletic shooting guard who could get to the rim at will, but his finish was, well, mediocre, along with an inconsistent jumper that fell in the same dubious category.

It meant he was always pushing for playing time as a senior with the RE Mountain Eagles, always trying to catch his coach’s attention. 

“My basketball coach, John Hantke, was the film teacher. And the only reason I took this class because I was like, 'Man, maybe I'll get my playing time up,’” said Adimora. “I signed up for this class, and I had no clue what it’d be. I heard people say they had fun with it.

“And it was really cool. ... It was the first time I’d ever touched a camera. It was the first time ever played with any of this stuff, and immediately fell in love with it.”

Skip forward 12 years, and Adimora is one of the pre-eminent sports videographers in the province. His brand, DD Nation, is nationally recognized. He’s been flown out east and all over the U.S., and has his peers stumbling over themselves to collaborate with him.

Despite winning a city award for a spec commercial he shot in high school, the climb to the top was still a long one. It wasn’t until the pandemic hit when he blasted his way to the top.

With sports, and the world in general, immobilized by the pandemic, basketball players who were hoping to make the jump to the post-secondary ranks were panicked. No games, no ID camps, no recruiting trips. 

“The only way players are being seen is if they have footage, if you have highlight tapes,” said the 29-year-old Adimora. “People knew I made videos and a lot of players reached out to me; probably 50 to 60 of them. And out of all the players I reached out, only three players had footage. I was so shocked. I was like 'how do so many kids play this game that they love and generally want to go to college and don't record the highlights?' Like, that's crazy to me.

“I saw this huge gap in the market of people of needing footage but nobody recording the games. I decided to take a swing at it. I was like, ‘let me just commit to this and see what happens.’ 

“Well, years later, we're here. ... I wanted to be a great content creator. My goal when I started this was to be like the BallisLife of BC. I think I've accomplished that now. 

“I’m just going continue to grow and see what the next chapter reveals.”

Adimora says his growth comes down to relationships, and building those out. He’s also learned, through trial and a lot of error, how he needs to operate. He took on too much work last year, and the quality of it suffered, and his clients weren’t happy.

“I am professional and I hold myself to a high level. I've not always been perfect,” he said. “Thomas (Staron, PrimeTime Sports executive director) gave me some really, really great advice a couple months ago. He said ‘If you can spend 75 per cent of your time focused on the business, and 25 per cent of your time on the content creation side, you will see things blow up and open up. I think that was honestly some of the best advice I could received.”

He took a step back to the point where he worked with just nine athletes in addition to his corporate clients. Of the nine mixtapes he cut, seven of them had college recruiters or coaches reach out to Adimora directly or to the athletes. 

He cautioned that CapCut wizardry can’t replace real talent. So if you’re working on editing your career-high 12-point game to make you look like Jordan rather than putting up 1,000 shots in the gym, the illusion will be exposed. 

“Knowing that being posted on my page and that coaches respect me when I post is big,” he said. “But at the end of the day, even if a coach is interested in you, and they fly you out and you go to an ID session and you're average and that highlights tape makes you look bigger than life ... you're going to be exposed. People are going to see right through it. So being able to play the games more important.”

And the same goes for content creators. Just because you have a fast lens or expensive body, it doesn’t equate to ability. 

“Everyone is a content creator now. Everyone is doing their thing on TikTok or whatever. And it is true. You all are creating content,” he said. “The market, when you look at it that way, is saturated. (There’s) not many true artists out there. There's a lot of content creators, but there's not many true artists or true photographers, who can get into certain (difficult) situations and navigate through them.”

That leads into his next step. His conversations with Staron opened his mind to thinking bigger. He stepped up his hourly rate to put off all the small fish, and started thinking about how he could open his own figurative fish farm. 

Adimora’s plan now is to uplift, to teach, to create an empire. He’ll focus on his corporate clients — he counts Oxygen Yoga, realtors salons and provincial sporting associations among them — and assign others to do the smaller projects. Start in sports, work up to corporate clients, and then, commercials. 

“People do this because we love it. Man, I love basketball. I did this for free for two years before I made a dollar because I love it,” he said. “(And) ... I’ve got that same drive to build something great. You know, go build something just massive.” 


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VIVIAN CHAN



“Hey, it’s VChan!” came the chorus of calls as Vivian Chan walked through the mall, before her mom shooed away the group of kids yelling at her. 

Celebrity status, achieved. 

“That happens a lot now actually ... it kind of shocks me,” laughed Chan, who’s cemented her place as one of the foremost content creators in the provincial basketball scene.

“I’m walking into a store and there's a bunch of kids yelling out my name. ... My mom called them out and they all ran away. It was just a ... different experience. I don't know. It was crazy.”

The 19-year-old Vancouver is high-visibility due to her place on the baseline at high school and club tournaments across the region, a spot she’s occupied for the past five years. A lifelong basketball player and fan, she started her gig while managing the boys basketball team at Notre Dame high school, creating an instagram page for the junior Jugglers. 

Everything she did was self taught. YouTube tutorials, advice from the old heads of the industry. She followed the teams her younger sisters — Split Second Basketball members Caitlin and Emily — played on, as well as Jaden, two years behind them at Notre Dame. 

She’s done work for worked with the School of Handles — the club founded by street ball legend and former pro Joey Haywood — where her father also coaches.

Basketball is in the former Juggler point guard’s blood.

Along the way, she found a community, or at least the side of one she hadn’t known before.

“When I started, there was barely anybody on the baselines with cameras. Now I'm at provincials, and there's like 20 people on the baselines trying to share their content as well. And I'm really happy that that's happening,” she said. “It's meeting new people and also like helping the athletes get recognition. Building a community. Just growing the game, because right now, the game is literally growing. In the past three years of doing content creation for basketball, it's really changed a lot.”

She eschews a label, preferring a broader term of “sports content creator” to keep from being pigeonholed. It’s not a full-time gig yet, and probably won’t be until she completes her marketing courses at BCIT starting next year. 

“After I get my marketing degree, I feel like it'll open up a bunch of doors other than sports,” she said. “So hopefully, my page now could expand to other things like real estate, lifestyle, content creation, anything else.”

Marketing content might seem an ironic choice for a person who says she’s “socially awkward sometimes” and has been accused of having an intimidating “resting photography face” when squinting (re: glaring) through her lenses, but Chan is very much an easygoing, outgoing personality. 

“It's just the expression,” she said, laughing. “I look angry for some reason, but I'm just focused. I’m just trying to get the camera on focus most of the time.

“Yeah, don't be afraid to come up to me at games. I look intimidating sometimes because I'm locked in on the camera, but I'll be happy to say hello at the tournaments this summer.”


Vivian's Top Pics and Picks


The Ball Don’t Stop Pro-Am Classic at SFU had several NBA players on the roster in 2023. Payton Pritchard was one of them, and dropped 61 points in the game.



King Handles, a.k.a. Joey Haywood, still puts defenders on skates even now he's nearly 40. The former street ball legend and pro player now runs the School of Handles basketball academy.

Nikon D500, 70 mm lens, f/2.8, 1/1,250 shutter speed


St. Patrick's guard Irish Coquia celebrates on the way to his team's win over Dover Bay at the 2023 B.C. high school provincials.

Nikon D500, 70mm lens, f/3.5, 1/1,000 shutter speed


Coaching doesn’t stop, even when you’re tired.

Nikon D500, 50 mm lens, f/2.8, 1/640 shutter speed


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REIGHAN MENDOZA



Fight Club. The Breakfast Club. Ferris Bueller’s Day Off. The Diehard trilogy. The Star Wars trilogy. (The first one, not the milquetoast modern reimaginings).

Reighan Mendoza did, and still does, love that library of VHS tapes from his parents. 

“My parents love movies. They loved movies when they were growing up. I have so many of their VHS tapes just chilling in the basement,” said the Burnaby native. “I've been in love with the medium of filmmaking since I was a kid. What I wanted to do initially — and what I'm still trying to do — is filmmaking.

That explains the 60-70 trips he took to the movies last year. You can classify it as professional research, with the appearance of an obsession. And his director’s eye shows in his work; his instagram feed is a barrage of slickly shot and professionally edited videos of the local hoops scene. 

“I guess you can say just the medium of it, I was in love,” said Mendoza, who turns 23 in May. 

“Just going out to the theatres and watching it. I love cinematography, but a big part of it ... just translated to videography and that's what I try to do. That's what I try to bring flavour-wise to basketball and sports videography.”

A self-described ‘content-creator-videographer’ took a class on filmmaking in high school at Burnaby South, followed by a citywide film and broadcast course hosted at BS his senior year. He had a working knowledge of editing on Final Cut Pro, but the F&B program took it to the next level, allowing him to complete his first short film. ]He gained an understanding of pro-grade equipment, the process of how a set operates, and little tricks of the trade reserved for industry regulars. 

He was also a full-time student in the school of Mendoza, devouring YouTube videos, then breaking them down frame by frame to see if he could replicate the effects. 

All the while he was, like Vivian Chan, following younger brother Roan Mendoza on the Rebels basketball team. That journey took him to the provincial final in 2023, where Burnaby South won the 4A title. 

While he was there, he began to hear of a fellow Filipino who was sending shock waves through the 3A tournament: St. Patrick’s Gr. 11 guard Irish Coquia. In the championship game, he sparked a legendary comeback against Elgin Park, scoring 15 points in a 17-4 run to turn an eight-point deficit into a five-point lead. It took a shade over three minutes. He had 29 points in his team’s 56-52 win and was named tournament MVP. 

“They were telling me he’s like the ‘biggest thing.’ And I thought like ‘he's probably a really skilled Filipino kid but he's not that good,” Mendoza said. “And I got to see him up close with my own two eyes. He single-handedly brought his team back against Elgin Park. There’s something about his aura. Something about the way he plays.”

He introduced himself via Instagram after the tournament and floated an idea: a season-long documentary on Coquia. The result was a four-part series on YouTube, Who I Am, which have racked up over 100,000 views since being posted. (Spoiler alert: Coquia started his post-secondary playing career with the SFU Red Leafs as a two-time provincial champ) 



“A docu series for B.C. is something that I feel has been missing as far as media. Some people have tried to do it, but not to the extent that I did it. And yeah, it just blew up,” said Mendoza. “Because of the doc, I've been getting some awesome opportunities. I'm doing a (basketball) provincials doc that I'm currently editing right now, one episode per final. So there'll be eight episodes. I’m chipping away at it slowly, but we're planning on releasing it sometime in the next four to six weeks.”

But the credits may soon be rolling on the sports side of his productions. His brother is graduating this year, as is his sister — Riverside Rapids guard Milayah Mendoza

This year might be end for his work on the B.C. hoops scene; but not his dreams.

“I really want to make the transition into filmmaking, whatever avenue that is, whether it's fictional or non-fictional,” he said. “I really want to be in the next 10 years — if I'm being completely honest — I want to be Academy Award-winning Reighan Mendoza. Like that'd be the dream.”


Reighan’s Top Pics and Picks



What: Starting point guard Roan Mendoza on Burnaby South’s Media Day

How: Shot on Sony A7iii / f2.8 70-200mm lens. Shot at f/2.8, 1/200s, ISO 200.

What I love: This was my first media day. I had never done one before and I didn’t know how the pictures would turn out even after extensive planning. Needless to say, I was extremely proud of how they turned out. Such a fun day and I’m so happy I could give my brother and his team a great memory to look back on.



What: Frank Linder setting up a play in the final minutes of the 2024 3A Finals Championship game.

How: Shot on Sony A7IV / f2.8 GMii 70-200mm lens. Shot at f/2.8, 1/500s, ISO 4000.

What I love: The camera I took this on is not mine: it belongs to my friend and good colleague, JJ Davis/@604films. We switched gear sometime at the end of the Dover Bay vs. MEI 3A Finals. Even though I actively avoid taking photos, the shift from video to photo is a much-needed break of sorts after six hours of shooting video. I love Dutch angles and I especially like how I captured it at the same angle as his forearm.



What: Armaan Hehar throwing an inbound assist to Karan Aujla in the 2024 4A Finals Championship game.

How: Shot on Sony A7iii / 18-105mm F4 G OSS. Shot at f/4, 1/500s, ISO 3200.

What I love: I was in the perfect spot for this video. The inbounder, Armaan Hehar, was right in front of me. I knew exactly which play Burnaby South was running and I tracked the ball so smoothly to the receiver/scorer, Karan Aujla. The cherry on top was the celebration. Hehar is no stranger to showing out on the court, but this is certainly my favourite one from him and possibly my favourite celebration of all time.



What: Mixtape for 2023 1st Team All-Star and Championship Player of the Game: Avery Sussex

How: Shot on Sony A7iii / Edited on Final Cut Pro X on 2021 13.3in MacBook Pro

What I love: Mixtapes are my bread and butter when it comes to basketball content creation. I have a ton that I’m proud of, but this one takes the cake. Avery is a one-of-one player and I wanted to give her a one-of-one mixtape. I feel that this one shows all the facets of her game and showcases my abilities as a videographer and editor.


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GIBI SAINI



It’s been five years since Gibi Saini first started shooting sports, but it feels like a lifetime. 

“It's been half a decade now,” mused the UBC Sauder School of Business student. 

“Which feels really long.”

From being the photographer for the Abbotsford Panthers basketball and football teams in his senior year, to now, doing contract work for the B.C. Lions, MLS and Vancouver Bandits, it’s been a journey of a million shutter clicks. More now, since his evolution into a videographer. 

“I love photos. It's a different feeling,” he said. “But no one sees it. 

“Photos just don't do as good on social media. And people don't pay much attention to photos.”

The Bandits are a pro team that has embraced tool that social media can be, as they tend to be generally overlooked by legacy media outlets. Hyper-quick turnaround of game clips and images are a vital part of the strategy for the team, and the Canadian Elite Basketball League as a whole. Saini has been immersed in that strategic execution, from starting as a photographer in 2019 before moving up to head videographer three years later. 

Throw in his full-time studies and contract as a social media manager for UBC Athletics, and it’s easy to see why his workload has him unconsciously measuring time in decades and not years. 

His biggest challenge currently is keeping his creative energy up. Pro contracts are demanding, and require both quality and quantity of output. 

“Being creative is also really hard,” he said. “Once you start doing it every day — like I've been shooting with the Bandits for five summers now — and you kind of just lose this a creativity standpoint. You burn out very, very easily in sports.



Most Bandits games you’d find Saini shooting from the hockey benches at the Langley Events Centre’s arena court, not the traditional baseline. He understands the assignment: it’s not just dynamic action shots, it’s showcasing the atmosphere and entertainment of coming to a game. 

“I take videos from the side and you see all the crowd in the background. It looks beautiful,” he said. “But it depends. If I'm feeling creative, then I'll start switching it up. But if I feel like I need to really pump out content, then that's my like place to sit down and do it.

“I've just always been really well connected with basketball. I played basketball myself. It's so fast-paced; something happens every time (down the court).”

Saini took a break from the hyper-paced life last fall — “I think that was the only fall in my life that I didn't do sports,” he said — to go on a student exchange to Denmark. He didn’t shoot a single sporting event, instead capturing images of nature, architecture and his friends. His creativity began flowing again, after being blocked like the Suez Canal when the container ship Ever Given crashed in 2021. The analogy is apt, given he’s majoring in global supply chain and logistics management.

But returning to his spot behind the lens is something he’s keen to do. 

“It doesn't feel like work when you're there, you know? It feels like you're just hanging out,” he said. “You get to meet people you get to hear other stories from other photographers and videographers. 

“To be honest, most excited when I go to a game is not just the game itself, it's just meeting other videographers. I love to socialize with them. I love to chat and it's just more than just the game.”

And it’s not just his peers. It’s his subjects. 

“The B.C. Lions, I've only been to like four or five games, but the players recognize me,” he said. 

“They know I'm doing work for them and highlighting them and they appreciate that. And they reciprocate with respect. I think that's what I'm really there for, is like making an impact, highlighting what they do, and yeah, building that relationship.”




FAVOURITE CONCERT PHOTO

Canon R6 + 70-200 f2.8 ii 

"One of the hardest concerts I have ever shot due to bad lighting and a lot of smoke in the stadium, I wasn’t able to focus and I was struggling the whole concert to take good photos. I used the bad lighting to my advantage, started taking more silhouette photos and arena crowd photos to capture the vibes."




FAVOURITE STILL PHOTO 

Canon R6 + 70-200 f2.8

The Canadian women sevens rugby team had just won their quarterfinals game and were headed into the semifinals for the HSBC Vancouver Sevens at B.C

B.C. Place

It was a big moment for them as the previous games around the world they didn't perform as good and they were below the sixth-place standing. Being able to play in the semifinals in front of their homehometown a great moment to showcase their talent."




FAVOURITE SPORTS CREATIVE 

Canon R6 + 10-16 Tokina f2.8

"I am usually not able to get a shot like that due to gym infrastructure. I was lucky enough to find a gym to capture this photo in, when we travtravelledSan Francisco in 2022 Winter Break to play a scrimmage against Stanford. It felt amazing travtravellingh the UBC men's volleyball team and getting to know them, and this image captures the unity and the bond we created very well."




FAVOURITE NATURE PHOTO

DJI Mini 2

"Denmark is known to be a very flat area, so my friend and I went on a road trip to explore the countryside and unknown sightseeing spots in October 2023. We ended up in this very small surf city which is pretty dead at the moment, explored around and found WW2 hidden bunkers with my drone and realized how beautiful the scenery is from above."




FAVOURITE VIDEO CLIP

Canon R6 + 70-200 f2.8  

ast year (2022) Unity Christian won the provincials, this year they were predicted to win as well, but had an unfortunate turn of events and lost the finals. Instead of focusing on the winners, I sacrificed my shot to capture the losing team and I was able to capture this rush of emotions and the contrast of winning and losing."


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HANA KIM



In general, giving oneself a nickname is considered gauche; an indelicate exercise in conceit. Kobe Bryant took much mockery for self-assigning “The Black Mamba,” though he was forgiven once he revealed the deeper and personal reasons for it

Houston Rockets Austin Rivers was not, his scorn-worthy “subzsub-zeroniker of Subzero — because “my moves freeze people, I got ice in my veins!” — getting frozen out by the general populace. The less we say about Dwyane Wade’s attempt, which was, literally, wow, the better.

Shaquille O’Neal got away with it because all 3,491 of them were deliberately corny; think Wilt Chamberneazy, The Big Baryshnikov, The Big Agave, or Shaq-Fu. Slyly funny, with a hint of preposterous.

But it takes a confident person to give themselves a lofty descriptor, or even a label loaded with expectation. Hana Kim is unapologetically confident.

“I definitely I think trailblazer is a good word for me,” Kim said.

The 24-year-old might not have been the first in her realm, but she faced more resistance than most. She was young. Asian. Female. She had no connections. And she was trying to break into a male-dominated world. 

It didn’t matter if was the type to show up at her school, RE Mountain Secondary, at 6 a.m. to shoot around, and loved talking basketball 24/7. It didn’t matter if she could snap focus and bang off perfectly composed photographs, conduct interviews, edit digital content both static and moving, she was an unskilled intruder in the eyes of those who were inhabiting a similar space. 

So she made her own space. She started HK2Khighlights on Instagram, a feed focused on showcasing B.C.’s local amateur basketball, and quickly became the standard in the zone. She’d wedged her foot in the door, and has pushed it inexorably open further since. 

“I started when I was 19 during my gap year. And I was one of the first people there to really be at the intersection of media and putting traditional media on social media — and then doing it well,” she said. “I think that the older people, they weren't very receptive when I first came. Even like when I think about how I did it with UBC men's basketball, there was a lot of resistance.

“When I first (started with) UBC ... they were so scared of social media. They were like, 'Is this gonna ruin our brand? Is it weird? That was the environment and attitude I came into when starting my media journey. It was very lonely. I didn't really have people to turn to or talk to about like the next steps and what you can do. 

“Now, it's so crucial to the brand, program and the marketing, but when I first started, it’s actually insane when I think about how social media was treated.

“But I feel like now that's definitely changing with like the younger generation and I love that.”

She began to see success with her management of the T-Birds basketball account. The football team asked her to do the same. The Vancouver Bandits recruited her as a photographer, and then as a digital host. There was also social media jobs at GURU Energy Drink, thePlug Vancouver, a non-profit in the Downtown Eastside, the University of Victoria men’s basketball team, and is currently the marketing manager for PrimeTime Sports.

“I would say I'm a social media marketing specialist,” she said. “But you can't really put a label on me, because I've done it all.”

But there is one we can give, tongue-in-cheek: Old Head.

Kim is 24, just finished her UBC studies this past December, but says she feels like the old vet of the sector. 

“I definitely am, at least like for this generation,” she laughed. 

“I’m still in that young mentality, hustling. (But) I can physically feel the years are getting shorter. 

“The age also shows ... I hate to say 'these kids,’ but they're just entering their first year in university or they're still in high school, most of them.”

So her main focus now is uplifting the next. Giving accessibility. A place to start. She was especially proud of spearheading the PrimeTime internship program, because it helps the up-and-comers in exactly the ways she didn’t get. 

“One of the reasons why we launched the internship program is because there's such a big disconnect between starting out on your own independent, amateur level, and then if you want to go to the next level, the gap is just too big. The independent work experience you might have may not be recognized. So just for me as the one of first people, doing that was definitely very lonely. There was a big gap between me and the upper generation of people. 

“We want to give them professional industry experience. We want to teach them like what professionalism and workflow looks like. In an atmosphere like PrimeTime, where the scale of basketball events is huge, it kind of like mimics that next step.”

Kim hasn’t decided where her next step will be. It will be a managerial position, no doubt, but whether it’s her own company or someone else’s is TBD. There were thoughts about trying to use her minor in law to become a sports agent, but first she's focusing on starting a business with Reighan Mendoza around helping Canadian post-secondary students monetize their brand, much like the NCAA players to the south are doing with theirs. 

Wherever she goes, she’ll be boldly putting one foot in front of the other. 


Hana’s favourite projects


A video project in collaboration with Overtime Richmond (manager of Overtime Canada, the biggest social brand for anything basketball and is backed by investors such as NBA Player, Kevin Durant). This was one of the first videos on social media dedicated to promoting B.C. Basketball to the rest of Canada by bringing somebody from out East to check out the scene. 



A short-form video covering the story of RE Mountain's senior boys and their first time clinching a provincial berth in nearly 40 years, including a deep dive into how the B.C. Basketball provincials work. 



UBC Men's Basketball Valentine's Day photo shoot with UBC Campus Canines, which she shot, edited and directed. 



UBC Football Media Day film photos, one of the top performing engaged posts on their socials.

 





 
 
 

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