Welcome to The Basketball Beat, your gateway to basketball in Western Canada and beyond.
From the frenetic full-court press of club competitions to the electrifying community atmosphere of high school games and the grassroots passion of coaches, players and builders, our goal is to provide you with captivating profiles, insightful features and tournament coverage you won’t get anywhere else.
Our website serves as a hub for players, parents, coaches and hoop heads, a portal that will highlight the emerging talents from schools and clubs across Western Canada who are shaping the future of basketball in the region.
Whether it's a rising star or a seasoned veteran inspiring the next generation by passing on their experience, we celebrate their journeys, triumphs, and contributions to the sport.
Thanks to the generous sponsorship and funding from PrimeTime Sports, we are able to deliver the latest updates and in-depth coverage to the basketball community. The opinions expressed in our articles are entirely our own and do not reflect those of PrimeTime Sports. Our mission is to provide unbiased perspectives and independent analysis, ensuring that our readers receive the most accurate and informative content possible.
CONTRIBUTORS
JJ Adams
Jake Adams has been a sportswriter in a career spanning across four decades, and was an active basketball player before age caught up with his knees and back. His work has been published in USA Today, the Vancouver Sun and Province, and across numerous other media properties. His basketball career peaked after a brief flirtation with a professional league overseas, where reality set in with the realization his ego and ambition far outweighed his ability, leading him to take his talents to the world of journalism. A lifelong San Antonio Spurs fan, he lives in White Rock with his wife and two young children, who don’t let him watch any of his team’s games on TV.